Pre-BaselWorld 2017 – Bell & Ross BR03-92 Horograph and BR03-92 Horolum

The new Bell & Ross BR03-92 Horograph and BR03-92 Horolum are back-to-basic watches. Based on the smaller version of the “circle within a square“, dashboard instrument-like case (42mm x 42mm), they are simple watches, which come with that utilitarian / tool look so faithful to the roots of the Parisian brand. These two versions of the BR03-92 follow the precepts of the watch introduced in 2005, with a function-oriented style and an emphasize on utmost legibility – just like a flying instrument on the dashboard of a plane. For these two editions, Bell & Ross takes again inspiration from aviation, but this time not only in the military style, but with something quite unexpected, yet for a cool result.

Bell & Ross BR03-92 Horograph

The first edition, the Bell & Ross BR03-92 Horograph (“Horo”, from the Latin “Hora” (hour), and “Graph” meaning graphics) is based on the concept of the clocks in airport terminals. Indeed, with its black dial on which white baton hands and indexes are running, the Horograph looks extremely graphic and perfectly legible. This sleek, minimalistic look is reinforced by the micro-blasted finish applied on the steel case – the first time that B&R uses this matte surface on its iconic square case. The result is a rough watch, entirely devoted to the function and with a cool darker grey tone. The Bell & Ross BR03-92 Horograph is secured to the wrist by a black rubber strap (plus an additional ultra-resistant black synthetic fabric) and is powered by a ETA-like automatic movement. Price: 2,700 Euro.

Bell & Ross BR03-92 Horolum Limited Edition

The second edition, a limited edition of 500 pieces, is based on the traditional 12-3-6-9 sandwich dial, with military inspiration, that is now perfectly known among collectors. Yet, for this BR03-92 Horolum (from the latin Lumen, meaning light), Bell & Ross emphasized on the luminous material used on the hands and indexes, to create a watch recognizable both during the day and at night. Indeed, with its entirely monochromatic look, as both the case, the dial and the hands are matte blasted metal, the only part of the watch that remains visible is the beige luminous paint, which will strongly glow in green at night. This recalls the color used to light up airport runways. Once again, the main objective remains the utilitarian principle of the maximized legibility and the rather furtive look of the watch, just like an instrument that should never disturb the user. This Bell & Ross BR03-92 Horolum is coming on a grey-green leather strap (plus an additional ultra-resistant black synthetic fabric) and is powered by a ETA-like automatic movement. Price: 2,990 Euro.

More details on these two novelties and on the BR03-92 in general on www.bellross.com.