Making of the Tudor Black Bay commercial
In 2013, Tudor returned to the land of opportunity, the United States of America, which meant that the previous year’s release of the Heritage Black Bay became available to Yanks with an interest in watches with a historical design. Cheers resounded across the pond.
The Black Bay is part of Tudor’s Heritage collection, which re-conceived the company’s past in a modern adaptation. The result stands alone, instead of under the bi-brother Rolex’s shadow, giving Tudor more of an independent identity.
The video lets us peer behind the scenes as Tudor works to communicate their global identity. For U.S. customers, the dream is now a reality, and anyone, particularly someone discovering fine watches or making his fist significant purchase, can own a great diver at an attainable price. When it comes to climbing the rungs of increasing watch quality, craftsmanship and aesthetics, the Tudor Heritage Black Bay might be your next rung in the ladder.
1 response
Smart move on Tudor’s part. The “making of” video is as much of a commercial as the original commercial.