Pure… In Green – Introducing the H. Moser & Cie. Venturer Small Seconds XL Purity Cosmic Green

As of now, you should know that H. Moser & Cie hallmark is all about purity – and a certain rebellious spirit about a touchy subject, Swiss Made… Purity goes all along Moser watches, from the uncluttered dials, to the lack of logos (that is simply unique in the industry) or the case. Yet, purity doesn’t mean plain, boring or void of interest. The brand achieved to be bold, with no artifices. How? With a distinctive shape, distinctive dials and, more surprising, bright colors. Following the spirit of the Funky Blue dial, which has become the brand’s signature, H. Moser & Cie. now introduces the Venturer Small Seconds XL, their largest watch, now in a “Purity” version and with an audacious Cosmic Green dial.

This new H. Moser & Cie. Venturer Small Seconds XL Purity Cosmic Green follows the path opened by the rather gimmick-like Swiss Mad watches (some statement watches to tell the world that Swiss Made label became irrelevant and that Moser can live perfectly without these words on the dial…), later expressed in a more commercially-oriented piece presented a few days ago, the Endeavour Perpetual Purity. As said, the name “Purity” isn’t here for the fun… It really is what you’ll get. A watch as pure as you can imagine; a dial, a set of hands, a few indexes and that’s all. No ego-polishing logos, no stupid mention about the possible quality of the movement, no mention of the provenance either. Yes, Swiss Made doesn’t appear on the dial, though H. Moser & Cie. watches are entirely Swiss Made. Besides being a bold (and possibly very successful) move, it is one of the cleverest differentiation strategies seen recently.

For 2017, H. Moser & Cie. revamps the Venturer Small Seconds XL, the largest model in the collection with a 43mm case, by “cleaning” the dial. A sort of return to the essential, as only the hands, 3-6-9-12 indexes and a small second are visible on the face of the watch. And clearly, for such a watch, it is more than enough. No logos appear on the dial, yet the watch remains very Moser and recognizable – proving once again that a strong design will beat any kind of logo. The second evolution comes from the color of that dial, now a bright green with gradient effect (darker on the periphery), called fumé by the brand. This Cosmic Green dial is an echo to the Funky blue color used several times by Moser. It is here combined to white gold for the case and beige for the kudu leather strap (Kudu is a sort of antelope).

At the heart of this large case ticks an in-house developed and produced movement, the HMC 327 hand-wound calibre. Visible through the caseback, it is in the vein of Moser’s production, with large double ribbings on the bridges, nice curved shapes, pleasant finishings (polished screws and slots, polished and beveled angles, engravings…). It boasts 3 days of power reserve (with a indicator on the movement side) and features Moser balance wheel and original Straumann Hairspring®, with an interchangeable regulator module. It runs at 2.5Hz and measures 32mm in diameter, meaning that it nicely fills the back of the watch, even with a 43mm diameter.

The H. Moser & Cie. Venturer Small Seconds XL Purity Cosmic Green will be available in a limited edition of 50 pieces and will be showed during Baselworld 2017. Price will be 21,900 Euro. More details on www.h-moser.com.

Specifications of the H. Moser & Cie. Venturer Small Seconds XL Purity Cosmic Green

• Case: 43mm diameter x 12.60mm height – 18k White gold, polished and brushed surfaces – sapphire crystal on both sides
• Dial: Cosmic green fumé dial with sunburst pattern – appliqué indexes and leaf hands
• Movement: Calibre HMC 327 – In-house – hand-wound – 3-day power reserve – 18,000 Vib/h – hours, minutes, small seconds, power reserve indicator (back side)
• Strap: beige kudu leather strap with 18k white gold pin buckle
• Ref. 2327-0209 – 50 pieces limited edition