Discovering Bvlgari Serpenti Seduttori with Model Lily Aldridge and CEO Jean-Christophe Babin

The Serpenti (snake in English) has been Bvlgari’s signature, iconic, cult women’s watch design for decades. Bold, feminine, precious, this watch captures the alluring sensuality of the snake that has become Bvlgari’s mascot in both jewellery and watch pieces. This year, the Rome-based brand revisits its cult Serpenti watch. More contemporary and versatile, meet the Bvlgari Serpenti Seduttori.

Born to be gold, the Serpenti Seduttori is clad in precious metal, with or without a sprinkling of diamonds.  The iconic viper-shaped head, a motif that descends from the historic Serpenti Tubogas model, is reinterpreted here and opens a new chapter in the world of Serpenti timepieces. At the same time, the Serpenti Seduttori is thinner than ever and comes on an extremely supple new bracelet with a hexagonal stylised pattern inspired by the first Serpenti watches. A versatile watch made for more than one occasion.

To discover this new Bvlgari Serpenti Seduttori collection, we invite you to join us in London and Shanghai where we talk to Lily Aldridge, American model and Bvlgari Brand Ambassador, to get her impressions on this new collection, and to Jean-Christophe Babin, Bvlgari Group CEO, who will present us with this new feminine collection. So check out our exclusive video at the top of this article (certainly our most glamourous video to date..!)

More details at www.bulgari.com.