On the Road to SIHH 2018 – What You’ll See on MONOCHROME (And there’s a lot…)

The SIHH 2018, the first watch fair of the year, kicks off on Monday, 15 January. And we will be there with the “big guns”… For five days, 18 of the most prestigious and established brands, as well as 17 independent watchmakers, will unveil their new collections and we, at MONOCHROME, are committed to bring you all the important novelties and make sure that you don’t miss anything from the show. Here’s what you can expect to see.

Coming Monday, 15 January, at 9:00 exactly (GMT+1) the SIHH 2018 will open its doors to a public composed of watch specialists, retailers and journalists. Eighteen established brands (A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, Greubel Forsey, Hermes, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani, Piaget, Richard Mille, Roger Dubuis, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels) and seventeen independent watchmakers (Armin Strom, Claret, DeWitt, F.P. Journe, Ferdinand Berthoud, Grönefeld, H. Moser & Cie, Hautlence, HYT, Laurent Ferrier, MB&F, Ressence, Romain Gauthier, RJ-Romain Jérome, Speake-Marin, Urwerk, Voutilainen) will introduce their new creations. 

What can you expect to see here, on MONOCHROME’s website? In short, a lot. We have prepared over 35 articles covering the main novelties of big brands and Indies, which we’ll publish over the week. The madness will start on Sunday afternoon and, believe me, we have something extraordinary to show you (really, it’s mind-blowing) with an exclusive in-depth video and all the technical explanations that you won’t want to miss!

Of course, make sure to follow MONOCHROME on Monday from 9:00 am when the main SIHH 2018 novelties will be launched. In addition to the articles you’ll see on our website, you can also follow us on Instagram – @monochromewatches – from where you’ll be able to see us posting live photos, short videos and instant reactions.

Finally, in addition to the core members of the MONOCHROME team – Frank Geelen (Editor-in-Chief), Brice Goulard (Managing Editor) and Xavier Markl (Director of Business and Technical Editor), as well as contributors Rebecca Doulton and Roberta Naas – we’ll also have our video team with us. We already have over 10 videos scripted and ready to be shot, including interviews with CEOs, an insider’s tour of the SIHH 2018 and, at the end of the show, Frank, Brice and Xavier’s top 5 watches of the fair.

We’ve been working long and hard to prepare this content and the coming week will be more than hectic. However, we can already tell you that the SIHH 2018 will be MONOCHROME’s best so far. Stay tuned!